How to Market Your Pet Supply Store on Instagram

How To Market Your Pet Supply Store On Instagram (With Examples)

There is something about beautiful pictures that oozes tremendous charm. A pure attraction that captures our attention, leaving us wanting more. It’s an instinct that grabs our power, moving us to make decisions that satisfy our senses. Instagram knows this, and now businesses realize it, too: a carefully curated advertising strategy on Instagram grows business audience and brand engagement faster than Facebook
. Luckily, Instagram has various marketing strategies to use to expand your reach, especially if your advertising budget is limited. So this is what you should be doing on Instagram for your pet supply store:

Tell Your Story

Storytelling is one of the most excellent marketing tools.
So, what is your business story? Did you start your pet supply store because of your love for pets? Or maybe your pet died from food poisoning, and you wanted to spare other pet owners a similar loss? What is your story?

The good thing about pictures is that they can tell a story and create an emotional connection between your business brand and your customers. Therefore, once you figure out your story, find ways to take pictures that tell that story.

Pet co Foundation is an example of a pet store on Instagram that is telling its story right. Look at their news feed, and the happy faces of new pet owners tell you that the business is built on love.

Have An Excellent Bio

A bio tells your customers what you do in a few words. But when done correctly, your bio can turn curious visitors into long-lasting customers. Besides, you only have 150 characters for your bio, so you must be wise with the words you choose to write here.

For instance, you can quickly sum up your brand on your bio, share your brand hashtag, or tag other related accounts you have. If your target is pet owners in your local region, writing your bio in your local language will attract that audience.

Don’t forget to choose the right profile picture, include your location, and a call to action. Take some insights from PS 9 Pets. Their bio tells any viewer that the pet store has been in business for 14 years and has been voted the best pet store in Williamsburg.

PS 9 Pets even includes emojis in their bio, which makes them more interesting and relatable.

Take The Best Pictures You Can

The more attractive your pet pictures are, the likelier you are to get a following on Instagram. Take a page from Daisy Pet Shop, whose pet pictures are always stunning and grab attention. The store goes as far as magnifying the photographs and posting one image in a grid for more visibility. That is, nine pictures make up one pet image.

Cute, sweet, and adorable pictures, like pets in their clothes, also tend to get most customers swiping through your Instagram page. You can also add candid pictures of your pet supply store with customers shopping with their pets or your employees tending to the store
.

Don’t Forget To Include Videos

Videos have a way of giving your customers a more personal feel and connection to your business. As such, they are better at conversions, popularity, and engagement. Remember your pet store story? Market it through videos to gain viewer engagement.

Do you have a promotion? Create a video and sell it to your customers on Instagram. Merrick Pet Café is a wholesome pet food business that is taking advantage of the benefits of video on Instagram
.

Be Creative With Your Posts

Aim for posts that will enhance your engagement, following, and high-quality leads, like pet Kiwi pet store does. Here are some creative ideas to borrow from:

• Include quotes that inspire your viewers. Yes, it works for the pet industry too. You can even include funny quotes about doing things for your pet. Like, “I’m just taking food courses so I can cook my dog a healthy meal.”

• Give nuggets of wisdom through “how-to” posts. Let your audience know about it. Did you just learn new facts about owning pets? Create an informative post and share what you thought was interesting. Include a link to your blog post if you have written a more informative article about your nuggets of wisdom. Consistently assume your audience knows nothing about pets. Is there a pet product you can’t live without?

• Use captions to inspire engagement in your posts. Do you have a funny pet image or video? Post it on your Instagram page with a caption or challenge your audience to caption the photo themselves to get an engagement.

• Show yourself and your employees through your Instagram posts. People want to put a face to the company name, giving your pet supply store a human touch. Behind-the-scenes footage is also an excellent way to resonate with your target audience because it shows customers that you go through the same struggles and joys they do.

• Share your unencumbered intentions in your posts. This allows your followers to see right through your mind, enabling them to share their intentions.

• Share testimonials and reviews. Include negative reviews to increase your authenticity, but when you do, ensure you tell your customers what you did to rectify the horrible customer experience that got you the bad review. You can also ask your followers for testimonials and ask them to tag your business in their posts.

• If you have a new product or event coming in soon, you can excite the anticipation of your followers by sharing a sneak peek. Let them know what you are working on, especially if the product is designed to enhance the pet ownership experience.

• Join weekday themes like throwback Thursday and include posts that engage in these types of followings.

• Be strategic with your promotions. Only start promoting your products, albeit sparingly, once you have a loyal following. Also, include giveaways in your posts to promote your business further.

• Don’t forget to keep up with the trends in the pet industry. For instance, if Instagram changes its algorithm, be among the first to know and strategize your online presence to benefit from your agility.

Take Advantage Of Instagram Stories

Instagram stories will get you a 70% retention rate
if you post at least five stories daily. You can follow several Instagram story hacks
for your pet supply store to ensure you gather more followers, likes, and comments from your stories. Here are some examples:

1. Use a different background color to make your posts stand out. This can be your brand color. Get as many colors as possible and use different ones for different stories. You can also use an image instead of changing the color.

2. Add effects to the stories using emojis or Instagram filers and avatars. A rainbow effect, for instance, will capture your story beautifully. You can even use the eraser tool to add some effects to your story.

3. Customize your fonts and use different ones to make your stories more interesting. Besides, this gives you a more artistic feel. Layered texts often give shadow effects that make stories stand out.

The best part is that these hacks are straightforward to follow, enhance your creativity, show your experimental and interesting side, and allow your followers to experience more from you than scheduled image posts.

Conclusion

Leveraging social media will help you grow your pet supply store
as long as you know how to take advantage of its opportunities. You must be strategic, creative, funny, and relatable. And with a POS software solution like ours, you can easily set up your social media module and afford to enhance engagement on your social media platforms. Our free consultation
can tell you how our POS system will improve your marketing strategies on Instagram.