Your Solution Expert
The vape market is exploding. But with so many vape shops opening up and big e-cig brands dominating the market, it can be hard to stand out from the competition.
That’s why a good plan and a considerable budget makes a big difference. Focus on two to three marketing strategies and you will start to see traffic trickling into you vape shop.
How do you market you vape store? What marketing strategies can you use?
You can optimize your Facebook page
for local searches. You can achieve this by adding your location information to your business description. It will help people find your page when searching for businesses near them. It will also help you get more engagement from users who like nearby businesses on Facebook.
Add photos of products and customers enjoying their vapes. It will help people understand what kind of experience they can expect when visiting your vape shop.
Add videos showing how to use different vapes and how to clean them properly after each use. If someone sees another person using vape products, they will likely want to try it out.
Include relevant hashtags in each post to increase the visibility of your posts in news feeds. Ensure that you frequently post, so your followers see your posts regularly. But don't spam them with too many posts at once because this could annoy them and significantly reduce the engagement rate.
Vape review sites
are a great way to market your vape store. They provide an opportunity to reach out to new customers and establish yourself as an expert in the industry. They also offer other benefits such as increased search engine rankings and enhanced credibility for your business.
These sites will allow you to submit your products for review by other users. It can be an excellent way to get your name out there and build up some word-of-mouth advertising for your business. When people see their friends reviewing your products on these platforms, they'll be more likely to check them out themselves.
One thing that makes these platforms so effective is allowing users to leave comments about their experiences with each product they try. For example, if someone buys a new mod from your shop and likes it, they can leave a positive comment about it on one of these sites. It will help other users decide whether or not they want to give it a try as well!
Email marketing
is a great way to keep in touch with your customers. It allows you to build relationships and establish yourself as an expert in your field. You can send out product updates, information about new products and promotions, and more.
If you're going to start emailing your customers regularly, you must have their permission first. This means collecting their email addresses and storing them safely so you can use them later.
There are several ways that you can do this:
Use forms on your website or blog to collect email addresses from visitors who want to subscribe to updates from your store
Include an opt-in box when customers check out;
Use popups on your website
Use social media posts with an image calling out for people to sign up for updates from your store
Create an ad campaign that drives traffic back to your website or blog where they can sign up for email lists
A podcast is a great way to connect with your customers and build relationships. It's also great to expand your reach and get new customers. A vape store owner can use their podcast to reach out to potential customers, share information about new products, and build a community around their business.
Podcasts are an excellent way to market your business because they're:
Convenient
-You can access podcasts anywhere, anytime. You don't have to listen to them in front of a computer or television. They're also easy to download and play on your phone or another mobile device, so you can listen while you're on the go.
Personal
-Podcasts allow you to connect with your audience personally by sharing stories about yourself and the things that matter most to you. It helps build trust with listeners because they feel like they know you better than just another person trying to sell them something.
Engaging
-When people listen to podcasts, they actively participate in the show by asking questions, commenting, or sending emails or text messages through social media platforms like Facebook Live or Periscope. This allows listeners to interact directly with hosts during an episode, which increases engagement levels for everyone involved.
Here are some ways that you can use a podcast to market your vape store:
Interview local businesses
Interview industry leaders
Talk about new products and trends in vaping
Share your opinions on current events affecting the vaping industry
Advertise your products during half-time
SEO (search engine optimization)
is one of the most effective ways to drive traffic to your vape store. It’s the number one way that people find businesses online.
If you want to be found by customers searching for vape stores, you need to optimize your site for search engines.
Here are some simple SEO tactics that will help you get more visibility on Google and other major search engines:
Keywords are words or phrases people type into search engines when looking for something specific. When people search for "vape store," they look for information about vape stores — not just any store. The keyword phrase "vape shop near me" is also very different from "best vape shops near me." The former means the searcher wants any store near them while the latter means the searcher wants to look at the best stores near them and pick one. So, get into the mind of your target audience, determine the keywords they would use on Google, and include those keywords on your website’s product pages, meta tags, and blogs.
Longer, more specific keywords are much easier to rank than broad, general ones. If someone is searching for a "vape shop," they're probably looking for a complete solution rather than just a vape pen or e-juice. Make sure you optimize your website and product pages with long-tail keywords that are as specific as possible. For example, instead of saying "vaporizer," use "dry herb vaporizer" or "e-liquid vaporizer."
Backlinks
are one of the most critical factors in SEO, and they're also the easiest way to get your site noticed by Google. The more high-quality backlinks you have, the better your chances of ranking higher on Google.
The best way to market your vape store online is by building quality backlinks. Here are some strategies to get started:
Build links from authoritative sites with accurate information about vaping.
Build links from sites with backlinks pointing at them
Build links from relevant forums, Q&A sites, or social media accounts where people discuss your niche topics.
Once you have the marketing base covered, setting your business up with a good POS system is the next step. You need retail software to help customers pay using the various payment methods and check out quickly. That’s where the Erply POS system
comes in.
Erply also assists with your inventory management problems, customer retention issues through loyalty programs, and reordering by notifying suppliers once the reorder level is reached.
Try the 60-day free trial
.
Before opening a vape shop, you must understand what's needed to market your vape store properly. It means going into the endeavor with some SEO knowledge and other digital marketing techniques. Will every person that enters your store make a purchase? Of course, no.
The idea is to invest in strategies that bring eyeballs to your site and to look for tactics that will help you convert that traffic to paying customers.