Your Solution Expert
Social media is a powerful tool. Ask Rihanna. Fenty Beauty is a success thanks to its constant social media presence. The 4-year-old beauty company has 11.5 million followers on Instagram and is third on the list of most influential beauty brands on social media.
Their success was not overnight. They implemented dozens of ideas to achieve the authority they have today.
So how do you promote your cosmetics brand on social media? What strategies work?
Brands are always looking for new ways to incorporate genuine, user-generated content into their social media skincare marketing strategy posts. By partnering with influencers
who can help promote your brand, you can reach more people and garner more engagement.
For example, a woman loves using cosmetics and constantly posts pictures of her favorite products on Instagram. This is someone passionate about your brand. Why not partner with her to spread the word?
You’ll have many micro-influencers worldwide promoting your products for you. For this reason, it’s important to encourage users to post photos of themselves using your products and tag your company in them. With the help of user-generated content, you can create a community of people who love your brand and help promote it.
Becoming an influencer
in your industry is a great skincare marketing strategy. Show your followers you are an authority in your field. If you want your cosmetics brand to be well known and have loyal customers, there are a few ways you can become an influencer in your industry.
First, you need to research what is trending in the cosmetic industry. It may be a new color of lipstick or anti-aging cream. You need to stay on top of what is trending to be one step ahead of the competition.
Second, learn from others who are influential in the beauty industry. Follow their social media accounts and watch how they engage with their audience. You can take notes and use some of their strategies.
Third, look for ways to expand your reach
within the beauty community. For instance, if you own a makeup store and offer free makeovers at a local event, this could open up opportunities for potential customers to discover your business while also showing them how skilled you are as an artist.
People like to buy cosmetic products, so they love watching videos of people using them for inspiration. That's what makes Facebook Live an excellent tool for building excitement around your brand. You can show off your products in action and answer questions about how to use them.
It's a great way to give people the experience of an in-person tutorial, where you can answer questions on the spot and remotely. The video remains available after it airs, so new customers and others who missed it can watch it later.
How do you get started? First, decide on a topic and make a plan
. You might want to do a series of tutorials on different products or techniques. For example, you could focus on lipstick and lip liner application and then blush application.
Ensure that each video is focused enough so that it doesn't feel too long for viewers who are tuning in live, but not so short that it feels incomplete when someone finds it later.
Contests and promotions are excellent at promoting skincare products on social media. They are a great way to get your followers engaged with your brand, especially on Instagram.
When planning a contest
or promotion for your cosmetics brand, think about what will entice your target audience. For instance, consider giving away a brush set or sponge set every month if you sell makeup brushes and sponges. It encourages people to participate in the contest by tagging their friends in the comments of an Instagram post.
You can also ask people to post a photo of themselves using one of your products. These posts double as user-generated content and help promote your brand organically.
Using video content
is an excellent skincare marketing strategy that allows you to engage your audience. You can use video for touring your facility, show viewers how you create your products, or give them a behind-the-scenes look at your company. It can help customers feel connected to your brand and build their trust.
Also use videos to showcase new products, answer frequently asked questions, conduct interviews with other influencers, tell people about the ingredients you use in your products, or share the inspiration for a product line.
Make sure your content is relevant and engaging for the audience you're trying to reach, and don't be afraid to try new things.
Pinterest is a powerhouse for user-generated content. It is a great way to promote your brand and encourage user engagement.
Content on Pinterest mostly features pinboards created by consumers. Your audience will have your products on their pin boards or images of them applying your beauty products. When a brand repins user-generated content, two things happen:
Creation of a personal connection with each follower
Active engagement with their followers.
One way to get people talking about your brand is to encourage them to share their experiences with your products. When it comes to cosmetics, people want to know what works and what doesn't, how well the product looks on different skin tones, or whether it works for all genders.
It is not something that a company can do on its own; you need customers to do this. The best way to accomplish this is by encouraging them to share their experiences with other customers and have an open dialogue about which products are working for them and which ones aren't.
You can also set up a hashtag
that customers use when they're sharing their experiences so that other consumers can find these posts easily.
Snapchat is an excellent app for sharing behind-the-scenes footage of your company. Try putting together short video clips that show your brand's personality and give an insider look at the people who make it happen.
Showcase the personal side of your company with behind-the-scenes photos and videos that illustrate what makes your business so unique. You don't necessarily need to focus on cosmetics in these videos. In that case, just go with whatever you think will be exciting and entertaining to your audience.
YouTube is one of the most popular platforms for live streaming content. Many fans prefer to watch broadcasts on YouTube over Facebook.
So, if you want to reach a large audience, consider going live on YouTube
. There are many reasons why businesses should use YouTube Live. Aside from having a huge user base, it has various audience demographics and interests.
It means that it is easier to narrow down your target market. You can also set up your account to have live chats with your viewers, which will allow you to interact with them in real-time. You have the option to comment later and tag your viewers, which notifies them, prompting them to respond to your response.
Providing customer support on Twitter is an excellent way to build a loyal base of followers for your cosmetics brand. When you respond to tweets from customers with questions or inquiries, you show them that you care. The key to successful customer support on Twitter is to resolve issues quickly. You want to let people know that you are listening and concerned about their problems.
Implementing these social media strategies is paramount to the success of your cosmetics brand. Whether it’s being an influencer, offering customer support on Twitter, posting user-generated content on Pinterest or any other strategy, be tactical and shrewd.
You won’t just have to post content and wait for the magic to happen. Your content strategy involves identifying the content pieces with the most engagement and producing more similar content pieces.
A lot of growth follows successful social media campaigns. That said, you need the Erply POS system to manage your inventory and order management system simultaneously. If you want to implement a self-checkout system at your beauty store, Erply will help you set up both hardware and software. Try the Erply POS
today.